Even though the rules of the article marketing game have changed, some are still in place and work very well. Get one thing straight and that is articles will never go out of style if they are good enough. Just consider that your task is to find a way to get your information in front of your audience. Ultimately, it’s all about using a bit of common sense and giving real value to your readers. That’s how you make an article marketing campaign work, and in the following article, we go deep into the subject. You can write and post your good content to your very own blog, high traffic article directories like Buzzle or to a self publishing platform like the Empower Network.  Other content can also be syndicated using a backlink network like ArticleRanks.